It's easy to see why brands are favouring social media for their sales and marketing strategies and increasingly prioritizing their investments in social media & social commerce. In fact, a recent report by eTail and Stackla(2) claims that almost 75% of retail businesses plan to realign their investments to social networks.
We explore some of the best known social engagement tactics plus some significant factors to consider when you devise social media and social commerce strategy
These insights will help you build consumers trust on and boost online sales in 2020:
Being present on social channels is not the same as managing your social networks or even implementing social commerce. Even though both these business objectives use the same media vehicle, there is a huge difference when you set out to devise a strategy for them. Depending on your purpose, you must consciously define your objectives and Key Performance Indicators (KPIs) for both social media and social commerce separately.
Primarily they should be:
These objectives will become stepping stones to define KPIs such as subscriber growth rate, purchase frequency, website visits, time between purchases etc.
Another powerful way of implementing social commerce is through digital word of mouth. The more social proof you build, the more authentic your brand will appear to be. So, influencers are a great way to build more credibility.
Identify the top-performing influencers of your industry, build relations with them and then see how it positively impacts your sales.
Let's say, you are a home improvement brand. Engaging with first-time moms, inspiration speakers, bachelors sharing same interests and content through their pages will be the right set of influencers for your brand. A few mentions about your brand from an influencer in your industry can significantly improve your credibility on these social channels.
As you make use of these influencers frequently, this will not only increase your website traffic but help you gain loyal customers.
The second most favourable way to implement social commerce is by banking on the power influencers and User-Generated Content (UGC). Brands that have found the right balance between influencers and UGC excel in driving high engagement through social networks. Here’s some food-for-thought- Social channels are prime places where brands and consumers both are product-hungry and leverage unique ways to satisfy their special diet.
One of the most significant tactics to implement social commerce is banking on the power of influencers and User-Generated content (UGC). In fact, an article from photoslurp states that UGC is seen as 9.8x more influential than traditional influencer content.
To put it in simpler terms, it will help you gain — More Likes. More Clicks. More Conversion
If you are finding it hard, here are few tips to get you started.
1. Think of your social feed as an online shop display window.
Sure, you may have invested heavily in product photography and optimizing your webstores, but customer photos or reviews are paramount to UGC campaigns. Get on with your likes, sharing and commenting game. Make way for your consumers to share content on your behalf through branded hashtags and contests.
2. Create a complete UGC LookBook.
True, you keep updating your online catalogues and adding new products in the mix. But, how about making your consumers and social followers as the brand ambassadors for your next campaign.
Absolutely no need to invest more in one more advertising campaign, searching the next face of your brand. Simply ask your followers to share their stories, photos and product/service review videos with your mentions. And when you have sufficient data, create a well-presented lookbook with this media for your next set of followers
3. Headstrong with giveaways and appreciation posts.
From sealing the deal with critiques to providing new buyers with peace of mind, UGC is the ultimate trust-builder. But, only sharing your followers’ posts does not mean you are utilizing UGC to its fullest. Organising contests, giveaways etc. is also a great way to inspire potential followers to become your customers.
Leveraging modern day functionalities released by social channels such as Facebook Shop, Shoppable feeds by Instagram, automated chatbots, etc. are a great way to start. Almost 49% of shoppers claim that the ease and simplicity of shopping(2) on these channels influences them to impulse buying.
Since the consumers want nothing less than an exceptional shopping experience, combining your tools and techniques with social commerce is a great way to succeed through this new trend. A Multichannel management system enables you to have the same visibility on your social commerce as you get with your other sales channels.
But, if you want to execute it successfully, you need to understand the dynamics of each channel individually.
Although today’s shoppers aren’t afraid of spending more, you must ensure you are using the right channel to brand the right products. For instance, if you want to promote a new fragrance, you would want to be on a channel that has maximum fashion and grooming content feed.
With engagement-focused actions such as exchanging DMs, tagging friends and followers, and organic commenting, Instagram can be a better choice than any other channel. That’s why you need to make sure you are selecting the right social channels according to your brand or product.
The more you study your consumers, the better you’ll be able to map their social footprint. This will lead you to focus your marketing efforts on the channels that are best used by your consumers.
As shoppers want to share and show-off their purchases, you need to ensure you provide the customers with a seamless and personalized shopping experience across all your social channels.
Facebook has evolved to more than a tech platform or a communication platform. Realizing the sudden demand for online shopping solutions, it rolled out the ‘Shop’ feature in the early stages of the pandemic to offer a lifeline to brands, businesses, and retailers.
Through a Facebook Shop, you can:
It extends Facebook's existing Marketplace and Shop Instagram features also. The platform collects the transaction fee by including a checkout inside the app, thus simplifying the purchase journey for the users.
Hosting live streaming enables you to connect with your shoppers on a more personal level. Which is why Facebook allows the influencers to tag products, and host sponsors to essentially simplify the product search.
Termed as a discovery platform in social commerce, Instagram is all about searching for new content. Instagram’s recent focus on shopping-related capabilities inspires its users to tap on a featured product, DM or tag their friends, or get creative by posting stories. To influence more shopping, you can connect both of your Facebook and Instagram shops with each other and capitalize on added visits to them.
From Shop Now links to shoppable tags to company links mentioned in the page bio, Instagram has embraced its place in social commerce. Quizzes and polls are not only a way to engage with your shoppers, but they also act as a tool to gather customer interests to help you deliver personalized experiences, unlike your brick-and-mortar models.
And if you want to experiment with such content, Instagram stories are the best way to do that.
Almost 83% of Pinterest users purchase products they see on the brands’ boards. Using Pinterest’s search data you can create appropriate content, upload the entire product range, and instantly create shoppable pins to boost your social commerce sales.
Think of your Pinterest board as your online shop display window. Make way for your consumers to share content on your behalf through branded hashtags and inspire them to save these pins.
In Twitter’s reinvention to endorse social commerce, the platform has experimented with many functionalities over the past few years such as Product Cards, Buy Button, etc. Since the platform is most used for customer relation, it has had a sluggish growth in this front.
However, you can use this platform to your advantage, by engaging with your followers extensively.
Schedule interactive tweets, prompt appropriate hashtags, and develop the habit of social listening.
Keep a close watch on what your followers are talking about, what are they sensitive to, and what influences them. For example, some of your followers might be avid fans of green products such as eco-friendly fabric, cruelty-free cosmetics, etc. So if you have a chance to brand such products in the near future, you know whom to sell them to, and how to influence them to check out the new range.
Constantly interacting with your followers lets you transform the insights into actionable data through the ability of social listening.
At the end of the day, Twitter is a top social media platform that can connect you instantly with your shoppers and humanize the digital shopping experience.
Today’s shoppers have no qualms in engaging with sales-based social content, granted it’s relevant, personalized, and one-of-a-kind; which is where social commerce is leading to these days. Whether through encouraging UGC or leveraging new-age shopping experiences, don’t forget to tap into this opportunity before your competitors.
Interested in transforming your existing multichannel selling, retailing, or eCommerce service business? Speak with our expert now.
Integrate your online channels in few steps, and try out all features of the SelluSeller
Receive the latest insights, reports, research papers, news bytes, and important announcements from Anchanto.
8 Valuable Principles of Establishing Project Management Processes
For businesses that wish to scale while maintaining quality work and standardized operations, Pro...Learn more
Why Should Brands Adopt Omnichannel Retail?
For brands, omnichannel retail holds endless opportunities and benefits. With a key strategy in p...Learn more
5 Metrics to Strengthen your Multichannel Sales Strategy
To be successful in Multichannel Sales, you must analyse your existing channel operations closely...Learn more
How eCommerce Marketplaces Can Help You Setup Offline Presence in a New Market
To establish an offline presence in a new market, brands can begin by selling through eCommerce m...Learn more
Meet Bhushan, Product Consultant at Anchanto
Freshly out of college, Bhushan joined Anchanto’s rapidly growing team three years back. His jour...Learn more
Anchanto facilitated successful year-end eCommerce sales of Filipino local businesses amidst Covid-19
Anchanto helped Filipino businesses navigate challenges & scale operations online during COVI...Learn more
7 Key Steps to Set up Operations in a New Market
Establishing offices and operations in a new country requires detailed market study, proper strat...Learn more
Top tips to boost your social media and social commerce strategy
Your social followers can gradually convert to your shoppers. Here are few ways on how you can ma...Learn more
Electronics Conglomerate Panasonic announces eCommerce expansion across Asia-Pacific in partnership with Anchanto
Panasonic, a global electronics conglomerate announces partnership with Anchanto to streamline it...Learn more
Starting a New Job from Home: 7 Anchanto Stories
Listen to the stories of Anchanters who joined the company during a global crisis and how they na...Learn more
Social Commerce: The Winning Combination of Social Media and eCommerce
Social commerce is an upcoming trend and takes the best of eCommerce and social media to help you...Learn more
6 Useful Practical Insights to Manage Cross-border eCommerce
Understand the challenges of cross border eCommerce and how to tackle them through intuitive tech...Learn more
Preparing your logistics business for special sale seasons
Plan ahead for sales season this year with these recommendations for warehouse management system ...Learn more
How to Leverage YouTube for Retail Businesses
YouTube can work wonders for retail businesses. From having access to a large number of customers...Learn more
8 eCommerce Mistakes to Avoid this Holiday Season
Some businesses struggle to convert their holiday website traffic into sales. If you face this ch...Learn more
Top Multichannel Inventory Challenges and Solutions
Shifting to multichannel sales, you are likely to encounter commonly faced inventory challenges a...Learn more
Content Asset Management: A key to multichannel eCommerce success
Digital Asset Management (DAM) and Product Information Management (PIM) are two systems help that...Learn more
Retail distribution giant Valiram selects Anchanto to accelerate its global eCommerce transformation
Valiram, South-east Asia’s leading retail specialist, announces partnership with Anchanto to soli...Learn more
How to achieve control over your online retail business and improve its visibility
Understand how technology and software solutions can help eCommerce businesses to improve control...Learn more
Analysing The New Normal for Fashion eCommerce
The Covid-19 pandemic has changed the way in which shoppers use eCommerce, especially when fashio...Learn more
Using my past entrepreneurial experience to solve eCommerce Challenges for Enterprises
My experience as an entrepreneur helped me solve the challenges faced by eCommerce enterprises as...Learn more
Practical insights to implement a robust Omnichannel strategy for your retail business.
A few years back, ‘Omni-channel’ was merely a buzzword, a theoretical concept that was just discu...Learn more
How we conceptualised and launched our latest innovation in just 3 months
When it comes to innovation, we are always on the lookout for newer ways to make our customers’ e...Learn more
Scaling your logistics and fulfillment business with the right technology.
According to a report by Mordor Intelligence, the logistics market in APAC is set to grow at a CA...Learn more
Overcoming challenges of cross-border eCommerce
Over the last few decades, selling has seen a logical progression. Earlier, the brick-and-mortar ...Learn more
Utilizing Cutting-edge Technology to Overcome the Challenges of Channel Management
Distributors have long played an important role in streamlining the operational lines between man...Learn more
Onboarding customers remotely: how the pandemic helped us learn & innovate processes
Aligned with our deeply ingrained objectives of delivering anchanting experiences to our customer...Learn more
How to Use Partnerships & Tools for Shorter Time-to-market?
As a retail brand or distributor, time is of the essence, especially when you want to expand your...Learn more
Can sticking to a marketplace harm your online trade?
There’s no doubt that eCommerce has given businesses a new lease of life. Much of the overhead th...Learn more
How brands overcame the channel conflict dilemma
Earlier, businesses had to establish their dealer and retailer networks in all geographies, putti...Learn more
Anchanto achieves profitability and receives S$16.6 million in ongoing Series C-funding round for market expansion & product development
Anchanto’s SaaS offerings receive a vote of confidence from globalcompanies due to steady profita...Learn more
How can distributors keep both brands and buyers happy?
As the world shifts to the new normalcy and adopts online shopping, your distribution responsibil...Learn more
Australia: How Anchanto is ramping up growth in the region
After entering the Australian market in late 2019, we are well underway to serving as a bridge fo...Learn more
Creating a Successful Cross-border eCommerce Strategy for Your Business
Cross Border eCommerce strategy is one of the major factors associated with the future of eCommer...Learn more
Should you outsource eCommerce operations or manage them in-house for your brand?
It is no secret that the global retail economy is changing fast and eCommerce has a significant p...Learn more
Execute Seamless eCommerce operations on-the-go with the all new SelluSeller App!
The world, as we knew it, has completely changed over the past few months. A remarkable shift can...Learn more
The Power to manage business ‘on-the-go’ for eCommerce leaders.
Living through a pandemic has altered the way people across the world shop, leading to a remarkab...Learn more
SelluSeller Now in Your Palm- An eCommerce Management Revolution
Aligned with our vision of making multichannel selling & eCommerce logistics simple for every...Learn more
Enhancing eCommerce Logistics Operations with Cutting-edge Technology
The eCommerce wagon runs on the tracks of resourceful supply and excellent connectivity. As onlin...Learn more
2018’s Top Ecommerce Trends That Will Shape Online Selling in Southeast Asia
As online selling is a fairly new retail method, ‘change’ is a common expectation for almost all ...Learn more
The Influence of COVID 19 on Fashion eCommerce
Understand the existence of consumer trends for fashion industry during the lockdown period and h...Learn more
What does the current pandemic mean for brand marketing agencies?
The Covid-19 pandemic has shut offices and significantly affected our world, but it has also resu...Learn more
Exploring the Future of Australian Businesses in Asia - I
Covid-19 has become a force that has changed the way in which businesses operate, strategize and ...Learn more
Exploring the Future of Australian Businesses in Asia - II
In order to grow and thrive in a post-pandemic era, Australian businesses must analyse the risks ...Learn more
How to avoid human mistakes in eCommerce with Automation?
eCommerce businesses in Southeast Asia have struggled for a long time dealing with manu...Learn more
How Should I Structure my Warehouse?
The efficiency of an eCommerce business depends heavily on how well its warehouse is op...Learn more
How to Improve User Ratings on Seller Centre
As an online seller, you must be well aware of the importance of the ratings that you get on your...Learn more
How to Structure Fulfillment Operations for Your Selling Business?
Fulfillment operations primarily refer to the process of getting a product delivered to the right...Learn more
What is the difference between B2C & B2B Fulfillment?
With the rapid expansion in the Malaysia digital economy and online purchasing decision...Learn more
How to Avoid Overselling?
Inventory and stock management are one of the biggest challenges faced by enterprise eCommerce bu...Learn more
What is the Difference between WMS and eWMS?
Warehouses have always been an integral part of any retail chain business and proper wa...Learn more
How to Reduce Customer Complaints and Claims
When the customer is unsatisfied, investigating the way they are treated, is important.Learn more
3 Things You Need to Master To Sell More on Marketplaces
Why is it that global businesses and brands, most often, seem to be miles ahead in their approach...Learn more
How to Make an Effective Social Media Plan for Your Online Store
A Social Media Marketing Plan or social media plan is a document that details the strategies in s...Learn more
How to Use Emotional Persuasion as a Growth Tool for Online Selling
Neuromarketing or emotional persuasion in connection with sales and marketing is not a new concep...Learn more
Top Marketing Strategies for Your eCommerce Store in 2018
eCommerce is the next big thing when it comes to online web stores in MalaysiaLearn more
Top 5 Ways to Advertise Your Products for Free on the Internet
E-commerce is what Malaysia is going towards with each passing day. With the rise in the accessib...Learn more
How Do I Sell Online in Malaysia For Free?
To sell online without having to spend a penny, you have several options: through social networks...Learn more
Decoding the Cross-Border eCommerce Puzzle
Technology enabled eCommerce has given an unprecedented push to cross-border trade in recent years.Learn more
Grow Your Online Business by Selling More to Current Customers
When you ask a co-seller what their goal is when they start start selling in Malaysia, they almos...Learn more
How to Transform Occasional Buyers in Frequent Customers?
While online sellers and brands always seek to expand their reach to increase their sales in Mala...Learn more
Five Most Common Mistakes Made by Online Stores
Revenue in the eCommerce market of Malaysia amounts to US $8,591m in 2018, and it is expected to ...Learn more
7 Tactical Ways Every Business Can Use Local Marketing to Sell More Online
Local marketing is the process of optimizing your website’s brand in a way that adapts the localLearn more
How to Choose the Perfect Theme for Your Online Store
Judging a book by its cover may not be a good way of understanding our society, but when it is aboutLearn more
Best Software and Apps to Edit Product Photos
We all know about Photoshop, one of the most common and efficient image editing software in South...Learn more
How to Describe a Product in Your Web-Store?
The content is king. A phrase conveys the importance of your titles, descriptions and other texts...Learn more
The Drop Shipping in eCommerce: Is it Possible to Sell Without Having Inventory?
The inventory is undoubtedly one of the dilemmas of any company that trades with articles of any ...Learn more
How to Choose an online marketplace to sell your products?
A data from Entrepreneur-the elite magazine says In 2017, the eCommerce market generated a revenu...Learn more
Eight Effective Ways to Promote Your Products on eCommerce Platforms
When planning to promote your products to strengthen the sale, you should not limit yourself to t...Learn more
How to Master Product Photography on a Tight Budget
If you are one of those who keeps uploading the product photos provided by your supplier,Learn more
Nine Effective Strategies to Increase Additional Sales
Selling more is something that obsesses both online and offline marketers. Hence, a seller is con...Learn more
Top 10 DIY Things to Make and Sell Online
Malaysia has a history of thousands of years. This means people residing here have ideas of art, ...Learn more
Marketplace Aggregation – Why It Can Make or Break Your Online Business
Okay, so you’ve moved on—not in the distant past—from the brick and mortar model of doing busines...Learn more
Dont Just Meet Marketplace SLAs, Beat Them!
With the spurt in Malaysia eCommerce, sellers need to deal with a deluge of Service Level Agreeme...Learn more
How to Use Discounts and Deals to Get More Customers Come and Stay Forever
Encouraging repeat sales is a crucial aspect of online selling, specially when you are an online ...Learn more
How to Maximize Selling During Peak Season
For an online business seller in Malaysia, holidays are golden opportunities for increasing their...Learn more
How to Be an Online Power Seller on Major Marketplaces in Malaysia
The rising popularity of Malaysian eCommerce marketplaces has led to increase in the direct compe...Learn more
Top Products to Sell Online in Malaysia
With a history of over 40,000 years, Malaysia is one of the 17 mega diverse countries in the world.Learn more
How to Start Selling Online in Malaysia
The massive shift of Malaysia retail towards digital has opened up a whole new world of opportuni...Learn more